FMC Talent Terms & Content Licence — version 1.0. These Terms are between you (the model, creator or talent applying to FMC) and Fashion Models Collective (“FMC”, “we”, “us”). By ticking the box on the application form you accept them.

In plain English

• You keep ownership of your content and your image. You are not signing it away.
• You give FMC and the brands you work with through FMC permission to use the content you make for a campaign to market and distribute that campaign.
• You get paid through FMC for each campaign — via the agreed rate, affiliate links and revenue share. The licence is part of that deal; there is no hidden extra grant.
• It is non-exclusive: you can still post your work elsewhere and work with whomever you like.

1. What you are agreeing to

By ticking “I accept the FMC Talent Terms & Content Licence” on the application form, you agree to these Terms and to the licence in clause 3. They work alongside the FMC Privacy Policy (which covers your personal data) and any specific campaign deal you accept through the FMC platform.

2. Who keeps ownership

You keep ownership of the content you create and of your name, image, voice and likeness. Nothing here transfers ownership to FMC or to a brand. What you give is a licence — permission to use that content for the purposes below — not a sale.

3. The content & marketing licence

3.1 You grant FMC and the brand partner(s) you are matched with through FMC a non-exclusive, worldwide, royalty-bearing licence (paid through your campaign earnings) to use, reproduce, edit for length/format, publish, display and distribute the content you create for an FMC campaign (the “Content”), including your name, image, likeness and handle as they appear in that Content.

3.2 This licence is for marketing, advertising and distribution of the relevant campaign and the products it features, across: (a) the brand’s social media and paid advertising; (b) FMC’s own channels and marketing; and (c) the brand’s and FMC’s websites and marketplaces.

3.3 Duration: the licence lasts for the campaign’s usage term set out in the campaign deal. If no term is stated, it lasts twelve (12) months from the date the Content is first posted, after which paid distribution stops unless you agree to extend.

3.4 FMC and the brand may make minor edits (cropping, trimming, captions, format changes) but must not edit the Content in a way that materially misrepresents you or is defamatory.

3.5 Uses beyond clause 3.2 — for example out-of-home, print, TV, or use after the term — require your separate agreement and may earn you additional fees.

4. How you get paid

You are paid through the FMC platform for each campaign you are booked on, on the terms of that campaign deal — which may include a fixed fee, affiliate links that track sales, and/or a revenue share. Where a campaign pays on sales, your share is calculated on confirmed sales (not returned or refunded within the stated returns window). Amounts shown to you are net of the FMC platform fee. The licence in clause 3 is granted in consideration of those campaign earnings; there is no separate licence fee unless agreed in writing.

5. Your promises

• You are 18 or over.
• The Content is your original work, or you have all rights needed to grant the licence in clause 3 (including rights to any music, locations, products or other people featured).
• The Content does not infringe anyone else’s rights and is not unlawful, misleading, defamatory or offensive.
• You will include any advertising disclosures required by law or by the platform you post on (for example #ad / “paid partnership”).
• The information you give FMC (including your profile, audience figures and identity) is true and accurate.

6. What FMC and brands will not do

We will not use your Content in a way that is defamatory, that materially misrepresents you, or that falsely implies you endorse something you did not agree to promote. We will not sell your personal data for cash; data is handled under the FMC Privacy Policy.

7. Non-exclusive & your freedom

This is non-exclusive. You keep the right to use your own Content and to work with other brands, agencies and platforms, except where a specific campaign deal sets a short, clearly-stated exclusivity window for that campaign.

8. Taking content down & ending these Terms

You can stop applying to new campaigns at any time. Licences already granted for live campaigns continue for their stated term so paid placements are not pulled mid-flight. If you have a genuine concern about a specific piece of live Content (for example a privacy or safety issue), contact FMC and we will deal with reasonable takedown requests in good faith and as required by law. We may suspend or remove your account if you breach these Terms or the community rules, or for safety, fraud or legal reasons.

9. Data & privacy

How FMC collects and uses your personal data is explained in the FMC Privacy Policy, which you also accept when you apply.

10. Liability

Nothing in these Terms limits liability for death or personal injury caused by negligence, for fraud, or for anything that cannot lawfully be limited. Otherwise, FMC is not liable for indirect or consequential loss, and FMC’s total liability to you in any 12-month period is limited to the campaign earnings paid or payable to you through FMC in that period.

11. General

We may update these Terms; if we make a material change we will tell you and, where needed, ask you to re-accept. These Terms are governed by the law of England and Wales, and its courts have exclusive jurisdiction. Contact: rsvp@fashionmodelscollective.com.